Friday 30 December 2011

Val’s Day Disappointment

I was preparing to pick my children from the school when I got a call. The call was on my Fulfill jewelry line. I was kind of excited on this valentine day thinking it is a potential customer. Yes I was right; it was a potential customer who sounded tired. He made it clear that he was in my shop this morning.

I was perplexed because I have been around and nobody came. I told him so. This was when he released the bombshell. My security turned him away! “Turned you away?” I asked him. This is Valentine’s Day! When people shop for gifts to give to loved ones! I was hopeful to make good sales this special day…Then what am I hearing!

I calmed down and asked my security why. He told him ‘there is no jewelry shop here.’ Even after  the ‘customer’ showed  the  flyers to him, the security insisted there in no jewelry shop, so the man left frustrated. This was when I got the call. I apologized and asked where he was. He told me there were actually three of them, the other two have gone. He just decided to call the number to confirm the address.

I encouraged him to come back but, he declined. I inquired from my security if certain people came to look for me. He said ‘no’ that there were looking for a jewelry shop. I was shocked and asked him if he does not know what I do. He said he didn’t know I make jewelries. That the jewelries he used to see me assemble were my personal collections.

I asked him what of the other people that come to see me who I discuss jewelry designs with. He said his mind did not cross that area.
What a disappointment on Valentine’s Day! A day, I was looking forward to having good sales. I really did have beautiful rings, earrings, bracelets etc for this day. Do you know what? He went further to tell me that another group of persons came and he told them the same thing! I wanted to scream at the top of my lungs, but controlled myself.

I took a deep breath and told him what I do… That I design and create jewelries. Yes I do not have my business name outside, since the address, and telephone numbers are available. He apologized and I drove off to pick my kids from school.

That was how my Valentine’s Day’s sales disappeared due to ignorance. I was disappointed and angry however, I had to let go.. (you may have experienced challenges and disappointments) on this day, but do remember you are not alone. You may have been disappointment that day in your relationship, friendship, business (my case) etc. However, just know it is an experience, do learn a positive lesson from it and forge ahead. I did! That was why I decided to share this with you.

“To everything there is a season, and a time to every purpose under the heavens” -2nd Cor. 13:8

“To err is human, to repent divine, to persist, devilish”- Benjamin Franklin

Aliogo Linda

Thursday 29 December 2011

How It All Began...

I have been creating and designing jewelries since 2007. I make this jewelries simply because I enjoy what I do. I fall in love  every time I finish a particular earring, bracelet, necklace or ring! Its simply amazing when you finish a piece of jewelry and really get to look at it! It makes my day as I keep changing its position on the stand,just to view it from different angles. I call it passion. I get excited all over again when a new piece is created!


My 'journey' into jewelry making took 12years. This is simply because I wanted to own my 
business,but most importantly do what I have a passion for. Something that would not look 
like 'work' to me. Something fulfilling. I must tell you all, it wasn't easy discovering this! Hubby had suggestions but it just didn't feel right. His suggestions didn't work for me.I knew I wanted to work from home( have 5 children). I also wanted something I had a passion for.So how did I discover this?

I was watching a t.v programm on how to make your own jewelry and it clicked... got it!! I knew instantly this was what I wanted to do. In order to convince myself I was on the right path, I challenged myself into drawing about 40 designs. I exceeded that number. This was when I knew I was hooked for good. I went ahead to attend  a class and get my tools. Hubby was supportive so also family members and friends.

Today, I have a website and a blog where I discuss issues about family, relationship etc . I'm also on facebook. I wouldn't say I have achieved much because there is always room for growth and improvement. I still struggle with some techniques,still discovering and learning new things however its the love that keeps the fire 'burning' if you know what I mean.Challenging? Yes,  but no regrets.

Complements of the Season!

Linda Aliogo


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